Huda Beauty Regains Full Ownership, Marks New Era as Independent Brand Led by Huda Kattan

Huda Beauty has officially regained full ownership of its brand after an eight-year partnership with TSG Consumer, reestablishing itself as an independent beauty company under the leadership of founder Huda Kattan. This strategic move marks a bold new chapter for the globally renowned brand as it reclaims creative and operational control.
In a heartfelt statement, Kattan said: “Regaining ownership is a pivotal moment dedicated to anyone striving to live their truth. Our brand has never just been about products—it’s about passion, empowerment, and taking back the power in a time where boundaries are shifting.”
The transition underscores Huda Beauty’s commitment to authenticity, innovation, and staying true to its founding mission.
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